Cookie Policy for sproot.com
At sproot, we value your privacy and are committed to being transparent about how we collect and use data. This Cookie Policy explains how we use cookies and similar technologies when you visit our website, sproot.com. It should be read together with our Privacy Policy.
sproot.com is operated by sproot AG, a company registered in Switzerland with enterprise identification number (UID) CHE-376.987.068, with its registered office at Maienmatt 8, 6315 Oberägeri, Switzerland.
1. What are cookies?
Cookies are small text files placed on your device, such as a computer, smartphone or tablet, when you visit a website. They help improve your browsing experience by remembering your preferences, and they give us insight into how our website is used. Similar technologies, such as pixels, tags and local storage, work in comparable ways. In this policy we refer to all of them as cookies.
2. How we use cookies
We use cookies to keep the website working and to remember your cookie choice, to understand how visitors use sproot.com so we can improve it, and to measure our advertising. We only set non-essential cookies (analytics and marketing) after you have agreed to them through our cookie banner, as described in section 5.
3. Types of cookies we use
We group the cookies on sproot.com by what they do.
- Essential: needed for the website to function and to remember whether you accepted or declined cookies. Your choice is stored in your browser's local storage and is set without consent because it is essential.
- Analytics: we use Google Analytics 4 to understand website traffic and how visitors use the site. Set only with your consent.
- Marketing: we use the Meta (Facebook) Pixel to measure the effectiveness of our advertising. Set only with your consent.
If we add further tools in future (for example Google Ads or social-media cookies), we will update this policy and they will be subject to the same consent.
4. Cookie details
The non-essential cookies below are set only after you accept. The exact names and durations are determined by Google and Meta and may change; they should be confirmed with a live scan of the site before launch.
- _ga — set by Google Analytics — analytics — distinguishes individual visitors — duration ~2 years.
- _ga_<property> — set by Google Analytics — analytics — keeps session state for our GA4 property — duration ~2 years.
- _fbp — set by Meta — marketing — identifies the browser for advertising measurement — duration ~3 months.
- _fbc — set by Meta — marketing — stores an ad-click identifier, only when you arrive from a Meta ad — duration ~3 months.
- sproot-cookie-consent — set by sproot — essential — remembers whether you accepted or declined cookies (stored in local storage, not a cookie) — persists until you clear your browser data.
5. Your choices and managing cookies
When you first visit sproot.com you are shown a cookie banner. You can Accept cookies, or Decline non-essential cookies. Essential storage is always used because the website needs it to work and to remember your choice. Analytics and marketing cookies are set only if you accept them.
You can change your decision at any time by clearing this site's data in your browser, which will make the banner appear again so you can choose differently. You can also control or delete cookies through your browser settings:
- Google Chrome: see Google's instructions for managing cookies in Chrome.
- Mozilla Firefox: see Mozilla's instructions for managing cookies in Firefox.
- Safari: see Apple's instructions for managing cookies in Safari.
Blocking or deleting some cookies may affect how parts of the website work.
6. Data sharing and third parties
Some cookies on sproot.com are set by third parties that provide services to us: Google (for Google Analytics) and Meta (for the Facebook Pixel). When these cookies are active, those providers receive data and handle it under their own privacy and cookie notices. We use this data to understand and improve our website and to measure our advertising. We do not sell cookie data.
7. Cookie duration
Cookies are either session cookies, which expire when you close your browser, or persistent cookies, which remain for a set period. The third-party analytics and marketing cookies above are persistent; their durations are listed in section 4.
8. Your data protection rights
If you are located in the European Union or the European Economic Area, you have rights over your personal data, including the right to access the personal data we hold, to request correction or deletion, and to object to certain processing. As a Swiss company, sproot is also subject to the Swiss Federal Act on Data Protection. These rights, and how to exercise them, are explained more fully in our Privacy Policy.
9. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in our practices. When we do, we will update the date at the top. The current version is always available on sproot.com.
10. Contact
If you have any questions about this policy, please contact us at info@sproot.com, or by post at sproot AG, Maienmatt 8, 6315 Oberägeri, Switzerland.